Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the competition is essential. Market research has always been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are reshaping how companies gather, process, a

Overview Social media marketing has evolved dramatically in the last few years, shaped by shifts in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape has been the emergence of AI technologies. AI’s potential to reshape social media marketing has captured the focus of businesses and marketers